In my role at MZ Wallace, I collaborated with developers and cross-functional teams to address evolving needs and integrate feedback seamlessly. This process not only enhanced website navigation but also contributed to increased user engagement and sales growth.

Developed branding strategies across digital channels to ensure cohesive and impactful brand representation.

Led a team in creating weekly assets, ensuring timely delivery and alignment with brand goals.

Collaborated closely with developers to enhance website navigation and product displays, designing new components and dedicated seasonal landing pages to improve user experience and engagement.

Focused on restructuring digital advertising processes, introducing an HTML5 page format that increased traffic and conversion rates throughout 2024.